Why castell

The Castell Leadership Program is designed for high-potential women at the point where competition for the next level intensifies.

There are six strengths needed to reach positions of power and influence that women develop best through gender-specific training.

Castell Program prepares women to win the move up.

To apply for the 2020 Castell Program, please complete and submit the Castell Application and Registration form to Deborah Cox, dcox@castellproject.org. For additional information, contact Peggy Berg, pberg@castellproject.org, or Deborah Cox, dcox@castellproject.org.


  • Influencing and negotiating decision-making processes, especially those that impact business results

  • Developing executive presence – the combination of confidence, presentation, personal branding, image and presence that commands a “seat at the table” where contributions are heard and respected

  • Maintaining a strong group of advisors and champions to support career aspirations

  • Building a resource network that includes access to critical business information as needed

  • Creating a solid career and life plan that guides future development decisions

  • Having a family in combination with a strong career


who should attend

Castell Program is designed for high-potential women at the point where competition for next level positions intensifies.

  • Corporate executive women preparing to move up

  • General managers ready for the corporate level.

  • Managers preparing for larger and higher value hotels.

  • Women in hotel brokerage or finance targeting higher profile more lucrative roles.

  • Consultants preparing for partnership or their own practice.


Castell Program Road Map

A year of learning and reinforcement to strengthen a woman’s career, build her network and prepare her to win the move up.

Download Road Map


Month 1


Application and CV

Champion’s Nomination

Board Call / Interview

Directed Readings

Negotiation Worksheet

360 Review & 16 PF Assessment

Webinar: Castell Process


Month 2 Conference

Conference in Atlanta

Negotiation Training

Network Building

Career Plan Set-Up

Team Call


Months 3-6

Webinar: Custom Topics

Executive Coaching Call

Team Call

Accountability Partner Call


Months 7-12

Webinar (Month 7 only)

Team Call

Accountability Partner Call

Launch Memo and Certification (month 12 only)